Sunday 1 March 2009

Social Media Press Release - WILCOM PR Exec Creates Innovative New Media screencast

WILCOM PR Exec Creates Innovative New Media screencast

New Media poses threat to Traditional Media.

London, UK March 1, 2009

· Kimona Wilson, recently appointed New media Exec at Wilcom PR has mastered the technique of creating Podcasts, Screencasts, and Vodcasts.

· Kimona used this technology to carefully craft a screencast to discuss an ongoing debate in the sectors. She has done research in order to answer the heavily debated topic ‘Does new media pose any serious threat to traditional media?’

Her research indicates that there is a decline in the usage of traditional media for news and information. The studies also reveal that there is a 24% decline in newspaper readership and the internet is replacing television as the main source of news among young people

· Social media sites are continuing to grow while traditional media outlets are struggling to survive.

· Many traditional media sites are now moving towards online communications by setting up their own websites. Kimona’s research also reveals that though new media poses a threat to traditional media, there is still some interdependence between the two.

New Media Exec creates innovative New Media Screencast
Traditional Media vs New Media

MULTIMEDIA ELEMENTS


View in YouTube
The emergence of New Media has threatened the reign of traditional media ie radio, tv and newspapers. Will new media end traditional media?

QUOTES

'New media has evidently challenged traditional media and Kimona’s work in this field will definitely have an impact on the way people think about these types of media.' Tamika Steer (chief editor), The Times


'Kimona Wilson has shown that there is great potential in the field of New Media PR, we now have a pioneer whose brave initiatives have sparked interest in how communications have been evolving.' Michelle Johnson, PR WEEK.


'Kimona has created a platform for more research. This in-depth information was moulded into an innovative and creative screencast that will no doubt be the foundation for other practitioners to build on.' Miguel James, PR Newswire.

ABOUT WILCOM PR

Wilcom PR has made an indelible mark in the PR and Communications Industry since 1998. Their expertise and knowledge in various PR Sectors have given us a firm foothold in the Industry. Wilcom PR has been named in PR WEEK’S Top 100 PR Agencies 2008. WILCOM PR endeavours to build relationships with clients that will lead to a long term partnership. The company proactively monitors the image of their clients and located strategically in Central London, Streatham and Reading.

CONTACT INFORMATION


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